What is it about this everyday article of clothing that makes it so sexy? It’s all in the way you wear it and the story you let it tell.
There are so many ways we humans communicate: we use words and the tones of our voices, we gesture, we cast glances. The way we dress also says something about who we are and what we want. People are usually most conscious of the communicative potential of what they wear for a job interview or a first date, but why not use this power more often, more consciously? What’s your story anyway?
First of all: men. What could be simpler? The crisp, clean lines of a well-tailored white shirt speak volumes about a man’s confidence and refinement. Do you wear cotton or silk? Nothing is so straightforward, so uncomplicated, or so elegant.
Now, for women. Imagine a beautiful woman padding around a luxurious bedroom wearing nothing but a man’s white dress shirt. Think of Bridget Bardot or Marilyn Monroe: women who wore the white shirt with unselfconscious sensuality. This is the woman who rises touseled from bed and covers herself with her lover’s dress shirt discarded from the night before.
And then, of course, there’s the white shirt worn with power and sexy confidence. Simple, perfectly fitted, paired with a business-like suit and maybe a touch of lace beneath, this is the story of a woman who works and plays in a “man’s world” and holds her own.
Tart is a specialist in the sexy, expressive possibilities of the white shirt. We consider it an iconic essential that belongs in every wardrobe. Use your imagination. What’s your story?
Visit us on Granville Island in Vancouver for a collection that will inspire your creativity.